Dear Readers,
The Hakuba Valley has gained international renown as a premier winter sports destination. However, when the snow melts and the flowers bloom, Hakuba reveals a new dimension of beauty. In our pages, we introduce the lesser-known yet equally captivating green season, highlighting must-visit attractions, enticing eateries, and remarkable individuals who inspire a uniquely Hakuba experience.
“Live Up” encourages you to seize life as an adventure and as an expression of individual style. It embodies the thrill of a sunrise hike and the cozy indulgence of fireside dining at dusk. It is a plea to fully embrace the beauty and sophistication of the Hakuba Valley. Enjoy life at high altitudes with unmistakable style.
Live Up.
