Dear Readers,
Welcome to the third edition of Live Up Hakuba, where we celebrate the most captivating attractions, enticing eateries, and remarkable individuals in order to inspire an authentic Hakuba experience.
In this edition, we have expanded the pages to feature even more of the incredible local visionaries shaping Hakuba’s future, as well as the trailblazers who laid the foundation for the Hakuba you’ll experience today. From the pioneers of Hakuba Tourism to the hometown heroes brewing beer and sake in the valley, this edition brings to light the stories that weave together the rich tapestry of our Hakuba home.
We’ve also introduced a new Real Estate section to highlight the exciting changes unfolding in the Hakuba Valley. With investment flowing in, Hakuba is on the brink of a new chapter in its growth.
We invite you to explore the pages ahead to uncover the stories, hidden gems, and inspirations that make Hakuba unique. Enjoy your stay and Live Up!
