{"id":1040,"date":"2025-08-14T21:26:38","date_gmt":"2025-08-14T21:26:38","guid":{"rendered":"https:\/\/dev.liveuphakuba.com\/?p=1040"},"modified":"2026-03-23T17:22:52","modified_gmt":"2026-03-23T17:22:52","slug":"craft-beer-and-community","status":"publish","type":"post","link":"https:\/\/liveuphakuba.com\/ja\/stories\/craft-beer-and-community\/","title":{"rendered":"Craft Beer and Community"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1040\" class=\"elementor elementor-1040\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a153b7e e-flex e-con-boxed e-con e-parent\" data-id=\"a153b7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03f08d9 elementor-widget elementor-widget-text-editor\" data-id=\"03f08d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"whitespace-normal break-words\"><strong>A TRULY LOCAL BEER:\u00a0<\/strong>Hakuba Craft, a local brewing company, pairs local talent with the crisp flavours of the Japanese Alps to create an experience your taste buds won&#8217;t soon forget.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e8f15 elementor-widget elementor-widget-text-editor\" data-id=\"a7e8f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Founded in 2021 by Hakuba locals and long-time friends Azuma Tanaka and Yu Taguchi, Hakuba Craft has a simple mission: to create a deliciously memorable Hakuba souvenir. In its short lifetime, the brewery has grown into one of the most popular in the area, cemented by the recent opening of Hakuba Beer Garage, a brewpub in Tsugaike.<\/p><p class=\"whitespace-normal break-words\">Hakuba Craft combines local appreciation (five out of seven employees were born and raised in the Hakuba Valley) and exceptional Japanese brewing techniques to create beers perfectly suited to the alpine lifestyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2b6062 e-flex e-con-boxed e-con e-parent\" data-id=\"b2b6062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1c95d3 e-con-full e-flex e-con e-child\" data-id=\"b1c95d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ef6a4 elementor-widget elementor-widget-text-editor\" data-id=\"51ef6a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\"><strong>A BEER CRAFTED FOR THE SPORTY SPIRIT<\/strong><\/p><p class=\"whitespace-normal break-words\">With light, refreshing flavors and a low alcohol level, Hakuba Craft beer is the perfect companion for active adventurers\u2014whether you&#8217;re hiking, snowboarding, or enjoying any outdoor sports.<\/p><p class=\"whitespace-normal break-words\">The secret of Hakuba Craft beer lies in the water. Tsugaike is home to pure, mineral-free water, known for its softness and neutrality\u2014key to the brewery&#8217;s crisp, clean flavors. Hakuba Craft prioritizes a balanced taste that reflects the pristine, natural environment of Hakuba.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8114f7 e-con-full e-flex e-con e-child\" data-id=\"b8114f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7514627 e-con-full e-flex e-con e-child\" data-id=\"7514627\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f2090 elementor-widget elementor-widget-text-editor\" data-id=\"04f2090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>&#8220;Tsugaike is home to pure, mineral-free water, known for its softness and neutrality\u2014key to the brewery&#8217;s crisp, clean flavors.&#8221;<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4697acd e-flex e-con-boxed e-con e-parent\" data-id=\"4697acd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f63e3f7 elementor-widget elementor-widget-spacer\" data-id=\"f63e3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9d975e e-flex e-con-boxed e-con e-parent\" data-id=\"e9d975e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09859d5 e-con-full e-flex e-con e-child\" data-id=\"09859d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f24d059 elementor-widget elementor-widget-text-editor\" data-id=\"f24d059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\"><strong>HAKUBA AND BEYOND<\/strong><\/p><p class=\"whitespace-normal break-words\">While current production is relatively small and caters to the Hakuba community, Hakuba Craft has set an ambitious target to increase capacity tenfold over the next five years. With an eye on international markets across Asia and Australia, Hakuba Craft is excited to spread the taste of Hakuba and Japanese beer beyond our valley.<\/p><p>\u00a0<\/p><h5 class=\"whitespace-normal break-words\"><strong>&#8220;Hakuba Craft&#8217;s journey represents a meaningful blend of community, craftsmanship, and creativity.&#8221;<\/strong><\/h5><p>\u00a0<\/p><p class=\"whitespace-normal break-words\">Looking outward, the team is equally committed to preserving Hakuba&#8217;s local culture, and to ensuring their brewery is an accessible and welcoming place for both Japanese and international visitors. 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aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/liveuphakuba.com\/wp-content\/uploads\/2025\/08\/DSC04848_1.jpg\" alt=\"DSC04848_1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/liveuphakuba.com\/wp-content\/uploads\/2025\/08\/9-DSC06995-scaled.jpg\" alt=\"9-DSC06995\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 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class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A TRULY LOCAL BEER:\u00a0Hakuba Craft, a local brewing company, pairs local talent with the crisp flavours of the Japanese Alps to create an experience your taste buds won&#8217;t soon forget. Founded in 2021 by Hakuba locals and long-time friends Azuma Tanaka and Yu Taguchi, Hakuba Craft has a simple mission: to create a deliciously memorable Hakuba souvenir. In its short lifetime, the brewery has grown into one of the most popular in the area, cemented by the recent opening of Hakuba Beer Garage, a brewpub in Tsugaike. Hakuba Craft combines local appreciation (five out of seven employees were born and raised in the Hakuba Valley) and exceptional Japanese brewing techniques [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[26],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snow-season","tag-made-in-hakuba"],"acf":{"show_in_hakuba_and_hhg":false,"show_old_design":false,"intro_text":"","post_content":"","opening_hours":"","days_of_operation":"","address":"","map":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Craft Beer and Community - Live Up Hakuba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liveuphakuba.com\/ja\/stories\/craft-beer-and-community\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Craft Beer and Community - Live Up Hakuba\" \/>\n<meta property=\"og:description\" content=\"A TRULY LOCAL BEER:\u00a0Hakuba Craft, a local brewing company, pairs local talent with the crisp flavours of the Japanese Alps to create an experience your taste buds won&#8217;t soon forget. 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Founded in 2021 by Hakuba locals and long-time friends Azuma Tanaka and Yu Taguchi, Hakuba Craft has a simple mission: to create a deliciously memorable Hakuba souvenir. In its short lifetime, the brewery has grown into one of the most popular in the area, cemented by the recent opening of Hakuba Beer Garage, a brewpub in Tsugaike. Hakuba Craft combines local appreciation (five out of seven employees were born and raised in the Hakuba Valley) and exceptional Japanese brewing techniques [&hellip;]","og_url":"https:\/\/liveuphakuba.com\/ja\/stories\/craft-beer-and-community\/","og_site_name":"Live Up Hakuba","article_published_time":"2025-08-14T21:26:38+00:00","article_modified_time":"2026-03-23T17:22:52+00:00","og_image":[{"width":2560,"height":1710,"url":"https:\/\/liveuphakuba.com\/wp-content\/uploads\/2025\/08\/40-DSC07110-scaled.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"Admin","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"3\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liveuphakuba.com\/stories\/craft-beer-and-community\/#article","isPartOf":{"@id":"https:\/\/liveuphakuba.com\/stories\/craft-beer-and-community\/"},"author":{"name":"Admin","@id":"https:\/\/liveuphakuba.com\/#\/schema\/person\/956856436392883cf9008636ba2475b7"},"headline":"Craft Beer and Community","datePublished":"2025-08-14T21:26:38+00:00","dateModified":"2026-03-23T17:22:52+00:00","mainEntityOfPage":{"@id":"https:\/\/liveuphakuba.com\/stories\/craft-beer-and-community\/"},"wordCount":344,"image":{"@id":"https:\/\/liveuphakuba.com\/stories\/craft-beer-and-community\/#primaryimage"},"thumbnailUrl":"https:\/\/liveuphakuba.com\/wp-content\/uploads\/2025\/08\/40-DSC07110-scaled.jpg","keywords":["Made in Hakuba"],"articleSection":["Snow Season"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/liveuphakuba.com\/stories\/craft-beer-and-community\/","url":"https:\/\/liveuphakuba.com\/stories\/craft-beer-and-community\/","name":"Craft Beer and Community - 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In its short lifetime, the brewery has grown into one of the most popular in the area, cemented by the recent opening of Hakuba Beer Garage, a brewpub in Tsugaike.<\\\/p><p class=\\\"whitespace-normal break-words\\\">Hakuba Craft combines local appreciation (five out of seven employees were born and raised in the Hakuba Valley) and exceptional Japanese brewing techniques to create beers perfectly suited to the alpine lifestyle.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"b2b6062\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"}},\"elements\":[{\"id\":\"b1c95d3\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":66.634},\"flex_justify_content\":\"center\",\"_flex_size\":\"none\",\"_element_width\":\"initial\"},\"elements\":[{\"id\":\"51ef6a4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p class=\\\"whitespace-normal break-words\\\"><strong>A BEER CRAFTED FOR THE SPORTY SPIRIT<\\\/strong><\\\/p><p class=\\\"whitespace-normal break-words\\\">With light, refreshing flavors and a low alcohol level, Hakuba Craft beer is the perfect companion for active adventurers\\u2014whether you're hiking, snowboarding, or enjoying any outdoor sports.<\\\/p><p class=\\\"whitespace-normal break-words\\\">The secret of Hakuba Craft beer lies in the water. Tsugaike is home to pure, mineral-free water, known for its softness and neutrality\\u2014key to the brewery's crisp, clean flavors. 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With an eye on international markets across Asia and Australia, Hakuba Craft is excited to spread the taste of Hakuba and Japanese beer beyond our valley.<\\\/p><p>\\u00a0<\\\/p><h5 class=\\\"whitespace-normal break-words\\\"><strong>\\\"Hakuba Craft's journey represents a meaningful blend of community, craftsmanship, and creativity.\\\"<\\\/strong><\\\/h5><p>\\u00a0<\\\/p><p class=\\\"whitespace-normal break-words\\\">Looking outward, the team is equally committed to preserving Hakuba's local culture, and to ensuring their brewery is an accessible and welcoming place for both Japanese and international visitors. 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