{"id":1052,"date":"2025-08-14T21:25:28","date_gmt":"2025-08-14T21:25:28","guid":{"rendered":"https:\/\/dev.liveuphakuba.com\/?p=1052"},"modified":"2026-03-23T17:22:55","modified_gmt":"2026-03-23T17:22:55","slug":"hakuba-sake-brewing-project","status":"publish","type":"post","link":"https:\/\/liveuphakuba.com\/ja\/stories\/hakuba-sake-brewing-project\/","title":{"rendered":"Hakuba Sake Brewing Project"},"content":{"rendered":"
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A Community-Centered Tradition –\u00a0Take the taste of Hakuba home with you this season with a bottle of sake, crafted by skilled local brewers with rice planted and harvested by Hakuba’s vibrant community.<\/b><\/h4>

No other initiative provides a blend of tradition, community and local sustainability like the Hakuba Sake Brewing Project. The project launched eight years ago as a collaboration between Hakuba. The community gathers in May, volunteering their time to plant rice using traditional methods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Once planted, local Hakuba farmers tend to the crop until the community gathers again six months later for the rice harvest, complete with a barbecue and a local sake or two. Tourists are welcome to join both the planting and the harvest.<\/p>

Next, the rice is delivered to the local brewer who transforms it into delicious sake for everyone to enjoy.<\/p>

Inspired by France’s Beaujolais Nouveau, this project began in 2017 as a collaboration between Hakuba Happo-One and the esteemed local sake brewery, Hakuba Nishiki. Together, they set out to create a seasonal sake that reflects the rich heritage and quality of Japanese brewing. Each year, the team produces a limited-edition sake and provides locals and visitors with a hands-on experience in traditional sake-making, celebrating each season’s bountiful rice harvest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“We began this project in part to show just how extraordinary Hakuba Happo-One truly is.”<\/strong><\/h4>

Project Leader Hideki Okamoto\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MEET THE BREWER: HAKUBA NISHIKI<\/strong><\/p>

Founded in 1926, Hakuba Nishiki is a celebrated sake brewery in the Hakuba Valley. Located in Omachi City at an altitude of over 700 meters, the brewery has long been locally prized for its sharp and pure mountain water sourced from the Japanese Northern Alps. Their commitment to local ingredients and craftsmanship is reflected in every bottle, and with over 98 years of brewing expertise, hometown’s rice, water, and people, we produce safe and reliable sake. We pour our thoughts into creating local sake that remains in the memories of our customers, and we want everyone who visits Japan and visitors of Shinshu Omachi,” says the team at Hakuba Nishiki. The brewery’s commitment to quality runs so deep, three-time peaks of Hakuba, symbolizing their close connection to the region.<\/p>

TAKE HOME YOUR OWN BOTTLE OF THE JAPANESE ALPS<\/strong><\/p>

For the first time, Hakuba Hospitality Group is selling a limited edition bottle of Hakuba Nishiki Sake. Available from December 2024, the exclusive release celebrates the collaboration with the Hakuba artist, Henry Brant. Find this one-of-a-kind Hakuba souvenir online at shophakuba.com<\/strong><\/a> or in any HHG restaurant or bar this season. Kampai!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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JOIN THE PLANTING<\/strong> May<\/p>

JOIN THE HARVESTING<\/strong> September<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HHG joined the harvest in Summer 2024\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Community-Centered Tradition –\u00a0Take the taste of Hakuba home with you this season with a bottle of sake, crafted by skilled local brewers with rice planted and harvested by Hakuba’s vibrant community. No other initiative provides a blend of tradition, community and local sustainability like the Hakuba Sake Brewing Project. The project launched eight years ago as a collaboration between Hakuba. The community gathers in May, volunteering their time to plant rice using traditional methods. Once planted, local Hakuba farmers tend to the crop until the community gathers again six months later for the rice harvest, complete with a barbecue and a local sake or two. Tourists are welcome to […]<\/p>\n","protected":false},"author":2,"featured_media":1054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[26],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snow-season","tag-made-in-hakuba"],"acf":{"show_in_hakuba_and_hhg":false,"show_old_design":false,"intro_text":"","post_content":"","opening_hours":"","days_of_operation":"","address":"","map":""},"yoast_head":"\nHakuba Sake Brewing Project - Live Up Hakuba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liveuphakuba.com\/ja\/stories\/hakuba-sake-brewing-project\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hakuba Sake Brewing Project - Live Up Hakuba\" \/>\n<meta property=\"og:description\" content=\"A Community-Centered Tradition –\u00a0Take the taste of Hakuba home with you this season with a bottle of sake, crafted by skilled local brewers with rice planted and harvested by Hakuba’s vibrant community. 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The project launched eight years ago as a collaboration between Hakuba. The community gathers in May, volunteering their time to plant rice using traditional methods.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"74779ed\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"}},\"elements\":[{\"id\":\"634027e\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"50\"}},\"elements\":[{\"id\":\"6f6030a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p class=\\\"whitespace-normal break-words\\\">Once planted, local Hakuba farmers tend to the crop until the community gathers again six months later for the rice harvest, complete with a barbecue and a local sake or two. Tourists are welcome to join both the planting and the harvest.<\\\/p><p class=\\\"whitespace-normal break-words\\\">Next, the rice is delivered to the local brewer who transforms it into delicious sake for everyone to enjoy.<\\\/p><p class=\\\"whitespace-normal break-words\\\">Inspired by France's Beaujolais Nouveau, this project began in 2017 as a collaboration between Hakuba Happo-One and the esteemed local sake brewery, Hakuba Nishiki. Together, they set out to create a seasonal sake that reflects the rich heritage and quality of Japanese brewing. Each year, the team produces a limited-edition sake and provides locals and visitors with a hands-on experience in traditional sake-making, celebrating each season's bountiful rice harvest.<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"5f588e9\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"50\"},\"padding\":{\"unit\":\"px\",\"top\":0,\"right\":0,\"bottom\":0,\"left\":0,\"isLinked\":true},\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"}},\"elements\":[{\"id\":\"7051fc9\",\"elType\":\"container\",\"settings\":{\"content_width\":\"full\"},\"elements\":[{\"id\":\"255d759\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h4 class=\\\"whitespace-normal break-words\\\"><strong>\\\"We began this project in part to show just how extraordinary Hakuba Happo-One truly is.\\\"<\\\/strong><\\\/h4><p class=\\\"whitespace-normal break-words\\\"><em>Project Leader Hideki Okamoto\\u00a0<\\\/em><\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false},{\"id\":\"23afdca\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_wrap\":\"wrap\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"}},\"elements\":[{\"id\":\"c169bc0\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"50\"},\"flex_justify_content\":\"center\"},\"elements\":[{\"id\":\"1b75c3b\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"http:\\\/\\\/dev.liveuphakuba.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_3743-scaled.jpg\",\"id\":1056,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"3a771fb\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"50\"},\"flex_justify_content\":\"center\"},\"elements\":[{\"id\":\"e64c08c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"http:\\\/\\\/dev.liveuphakuba.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_4273-scaled.jpg\",\"id\":1055,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"15cb2dd\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":\"100\"}},\"elements\":[{\"id\":\"1e7822c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p class=\\\"whitespace-normal break-words\\\"><strong>MEET THE BREWER: HAKUBA NISHIKI<\\\/strong><\\\/p><p class=\\\"whitespace-normal break-words\\\">Founded in 1926, Hakuba Nishiki is a celebrated sake brewery in the Hakuba Valley. Located in Omachi City at an altitude of over 700 meters, the brewery has long been locally prized for its sharp and pure mountain water sourced from the Japanese Northern Alps. Their commitment to local ingredients and craftsmanship is reflected in every bottle, and with over 98 years of brewing expertise, hometown's rice, water, and people, we produce safe and reliable sake. We pour our thoughts into creating local sake that remains in the memories of our customers, and we want everyone who visits Japan and visitors of Shinshu Omachi,\\\" says the team at Hakuba Nishiki. The brewery's commitment to quality runs so deep, three-time peaks of Hakuba, symbolizing their close connection to the region.<\\\/p><p class=\\\"whitespace-normal break-words\\\"><strong>TAKE HOME YOUR OWN BOTTLE OF THE JAPANESE ALPS<\\\/strong><\\\/p><p class=\\\"whitespace-normal break-words\\\">For the first time, Hakuba Hospitality Group is selling a limited edition bottle of Hakuba Nishiki Sake. Available from December 2024, the exclusive release celebrates the collaboration with the Hakuba artist, Henry Brant. Find this one-of-a-kind Hakuba souvenir online at <a href=\\\"https:\\\/\\\/shophakuba.com\\\/\\\"><strong>shophakuba.com<\\\/strong><\\\/a> or in any HHG restaurant or bar this season. Kampai!<\\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":false},{\"id\":\"c31c653\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"}},\"elements\":[{\"id\":\"b0f856b\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":98.434},\"_flex_size\":\"none\",\"_element_width\":\"initial\"},\"elements\":[{\"id\":\"348c914\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"http:\\\/\\\/dev.liveuphakuba.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/221001048-scaled.jpg\",\"id\":1057,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"82e6267\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>JOIN THE PLANTING<\\\/strong> May<\\\/p><p><strong>JOIN THE HARVESTING<\\\/strong> September<\\\/p>\",\"text_color\":\"#00736C\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":false},{\"id\":\"17162a1\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\"},\"elements\":[{\"id\":\"bf460e4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<h2>HHG joined the harvest in Summer 2024\\u00a0<\\\/h2>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"1a703af\",\"elType\":\"container\",\"settings\":[],\"elements\":[{\"id\":\"a3d4b60\",\"elType\":\"widget\",\"settings\":{\"youtube_url\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=yLiJHlMQn0M&si=QarPo-vewGF6NAVA\",\"vimeo_url\":\"https:\\\/\\\/vimeo.com\\\/235215203\",\"dailymotion_url\":\"https:\\\/\\\/www.dailymotion.com\\\/video\\\/x6tqhqb\",\"videopress_url\":\"https:\\\/\\\/videopress.com\\\/v\\\/ZCAOzTNk\"},\"elements\":[],\"widgetType\":\"video\"}],\"isInner\":false}]","elementor_mode":"builder","_links":{"self":[{"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":8,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"predecessor-version":[{"id":1630,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/posts\/1052\/revisions\/1630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liveuphakuba.com\/ja\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}