ALL-SEASON POTENTIAL Once a winter-only destination, Hakuba now boasts year-round activities like mountain biking, hiking, and lake sports draw outdoor lovers in droves. This seasonal diversity makes Hakuba property rentable throughout the year—boosting returns.
EASY ACCESS, STRONG DEMAND A few hours from Tokyo by bullet train, Hakuba is an easy escape from the world’s largest city. This accessibility makes it popular with local and international travelers, increasing rental demand and resale value.
LUXURY DEVELOPMENTS & INFRASTRUCTURE New condo-hotels like ROKA are redefining mountain living, combining high-end amenities with hotel-style services. At the same time, on-mountain projects like new lifts and facilities are set to further enhance the resort experience even further.
MORE VALUE THAN NISEKO Compared to Niseko, Hakuba offers better value—lower property prices, cheaper lift tickets, and more affordable tourism overall. For investors, that means lower entry points and strong growth potential.
REAL MOMENTUM “In winter 2024/25 alone, tens of millions of USD in real estate changed hands in Hakuba,” says Chris Pickering, CEO of Uchi, Japan’s leading resort real estate portal. “We’re seeing more large-scale land deals and condo-hotel projects in the pipeline. The lower price point and Tokyo access have really driven demand.”
With expanding seasons, upgraded infrastructure, and new high-end developments, Hakuba is emerging as one of Japan’s most exciting real estate markets.
